Two decades of ETF and digital asset leadership, from Invesco to Grayscale, now focused on building the next generation of portfolio innovation onchain.
Ondo Finance today announced the appointment of John Hoffman as Managing Director, Head of Product Portfolios. Hoffman has been at the forefront of the ETF and digital asset industries, helping shape some of the market's most significant product launches and distribution platforms. Hoffman joins from Grayscale Investments, where he served as Managing Director, Head of Distribution and Partnerships. Before Grayscale, he spent nearly two decades at Invesco, most recently as Head of the Americas, ETFs and Index Strategies.
Ondo has spent years building the tokenization infrastructure for onchain capital markets. Hoffman's appointment marks the next chapter: launching and distributing tokenized portfolio products built on that foundation, from custom tokenized baskets developed in partnership with the lead names in asset management to Ondo-native innovations.
The appointment follows the growth of Ondo tokenized stocks, enabling investors outside the United States to gain economic exposure to publicly traded U.S. stocks and ETFs through onchain tokens. Ondo tokenized stocks have surpassed $1 billion in total value locked across 260 assets in less than eight months. Ondo-tokenized assets are available across the public blockchains Solana, Ethereum, and BNB Chain, and supported by leading wallets, exchanges, custodians, and protocols including Binance, Bitget, MetaMask, Ledger, Blockchain.com, and more. Each token is fully backed by the corresponding stock or ETF (together with cash in transit).
"I'm excited to join Ondo Finance and help build on the foundation it has created for onchain capital markets. ETFs redefined how investors allocate capital and ultimately democratized access to markets globally. It took 30 years for ETFs to go from niche product to the default vehicle. Onchain finance will compress that timeline dramatically. The infrastructure is here and the next generation of portfolio products will be built onchain." — John Hoffman, Managing Director, Head of Product Portfolios, Ondo Finance.
